Building a Solid Marketing Plan
If you’re a medical provider, chances are, you weren’t born to market products and services to the masses. That said, in order to create a successful business, you have to think like a marketer sometimes. That can be tough when you’d prefer to focus on your patients’ health and care rather than building a business. But attracting and retaining patients requires a solid marketing plan – unfortunately, there are few exceptions to this rule, even if your business isn’t a traditional brick-and-mortar shop.
Fortunately, with today’s technology and marketing advances, reaching out to – and attracting new – patients has never been easier, or more cost-effective. Here’s how you can improve your practice’s marketing plan without breaking the bank (or compromising your patient care).
Get your website up to snuff.
Today more than ever, your patients are researching products and services online before making a decision about where to do business. Believe it or not, this is no different when they’re looking for a new doctor or health care provider. That’s why it’s critical to make sure your website doesn’t just look good; it also has to be easy to find and easier to navigate.
Keep in mind that your website may very well be the first impression a new patient gets of your practice. Your site should be engaging and inviting. Convenience factors – like the ability to schedule an appointment online or a patient portal – will only help your business thrive in a competitive landscape.
Be present for patients
No amount of technology will ever detract from the fact that patients want to be heard by their healthcare providers. That’s why there’s no replacement for quality face time with your patients. Keep in mind that your patients’ experience starts well before you sit in the consult room with them. From your waiting area to your receptionists, your practice should be warm and inviting.
Be sure your staff is trained to be helpful, greeting patients politely and offering help with forms or financial issues. Offer educational materials related to your specialty and, of course, beverages like coffee, tea, and water never hurt.
Get the best software
The right technology tool can make all the difference in the world for your practice. From increasing the number of new patients you’re seeing to staying engaged with your established patients, innovative, robust marketing software will help you achieve your goals. The right system will analyze your spending in order to identify areas of the best return on investment and help you track patient referrals and workflow efficiency.
You can even track health insurance plans used, send appointment reminders and generally alleviate the endless tasks your front office staff is accustomed to. Additionally, reaching out to your established patients with practice updates or new services is easier with the right software.
Provide great ancillary services
While your unmatched medical expertise and services are the bread and butter of your business, it may not be what makes your business truly profitable. That’s why having great ancillary products and services is a great tactic to helping your business thrive. For ophthalmology practices, an optical shop is a perfect way to do exactly that – your patients can select the products and accessories they need in the same place they receive their prescription and health advice.
Similarly, dermatologists might carry recommended skincare products. These ancillary products and services are both helpful to your patients and your bottom line, so it’s important to get creative. And of course, once you’re providing ancillary products or services, you’ll want to ensure your customers are well aware of it – through great marketing efforts.
Need more help? That’s what we’re here for. Let’s talk about making your practice more profitable.
Originally posted 2016-09-28 11:54:05.