When it comes to establishing an online presence and helping to ensure consumers, as well as search engines, know a site is genuine, it helps to personalize it with even simple content. Anything that helps the owners of genuine businesses and other entities get across to search engines and site visitors that they are a … Continued
With more people using mobile devices and getting their news and other information from social media channels, marketers do well to embrace social media properly. Most marketers understand social media can help greatly with branding. But many ignore the benefits of social media for marketing purposes and fail to develop an effective social media marketing … Continued
Long before the Internet existed and content became “viral,” word-of-mouth advertising firmly established itself as one of the most effective types of marketing available. But generating and controlling the message via word-of-mouth advertising is nearly impossible. That lack of control is the very reason word-of-mouth is so effective. Consumers know they are not being fed … Continued
Most people understand the fundamental purpose of marketing and how to go about reaching targeted publics to improve business profits or whatever desired outcome is needed. But the best-laid marketing plans fall apart when there is no tangible way to track results and make adjustments as needed. That is why it’s critically important to consider … Continued
Practice management software is an important tool for your daily operations, but your complete reliance on it probably costs you hundreds of thousands of dollars. It’s not that your software isn’t doing its job. It is. The thing is, the jobs that software does aren’t enough for your practice to truly thrive. What would you … Continued
According to a Friday Focus Survey conducted by the American Society of Ophthalmic Administrators, more than 67% of respondents are not currently tracking leads obtained for LASIK surgery. That means that of the 309 respondents, only a little more than 90 are managing their sales leads! For the other 200+, they are wasting time and … Continued
By generating better leads, you’ll convert at a much higher rate while actually spending less on marketing and advertising. It’s one thing to understand that higher quality leads are more cost effective, though, and it’s another thing to make the shift. There’s a common misconception that highly qualified leads are expensive. The truth is that the … Continued
If you’re a medical provider, chances are, you weren’t born to market products and services to the masses. That said, in order to create a successful business, you have to think like a marketer sometimes. That can be tough when you’d prefer to focus on your patients’ health and care rather than building a business. … Continued
Imagine that you’re standing on soft, green grass with the sun shining warmly on your shoulders. Today, you’re planning to do some archery. You have a bow in one hand and a fistful of arrows in the other, and in every direction, lovely rolling hills obscure your view of the landscape. You don’t know exactly … Continued